Throughout 2024, Hibu demonstrated how its forward-thinking approach to digital marketing created significant value for small businesses across America. The company’s dedication to making advanced marketing tools more accessible to local enterprises brought them several major industry accolades, highlighted by Microsoft Advertising’s Channel Partner of the Year award in November.
Strategic Technology Partnerships Drive Growth
The company’s path to recognition started gaining momentum in October when they secured Microsoft Advertising Elite Partner status. This achievement gave Hibu direct collaboration opportunities with Microsoft’s development teams and early access to new marketing technologies. These advantages proved essential in keeping their client base of more than 70,000 small businesses at the forefront of digital marketing trends.
Building a Culture of Excellence
While expanding their technological capabilities, Hibu maintained its reputation as an outstanding workplace. For the seventh year running, they earned a spot on Selling Power’s “60 Best Companies to Sell For” list, showcasing their commitment to fostering employee growth alongside client success.
Nick Hopkins, Hibu’s Chief Product Officer, emphasized how their proprietary platform creates advantages for clients: “We pride ourselves on providing our clients with industry-leading digital marketing solutions through our proprietary platform. Our close relationship with Microsoft is just one example of the professional partnerships we maintain with industry leaders that enable us to enhance our digital marketing solutions and help our clients grow their businesses.”
Innovation in Local Business Solutions
Throughout the year, Hibu strengthened its position in digital marketing through strategic developments in several key areas:
- Advanced website technology that improves search visibility
- Enhanced social media marketing capabilities
- Streamlined reputation management tools
- Expanded marketing automation features
As Hibu moves into 2025, their accomplishments from 2024 set a strong foundation for continued leadership in local digital marketing. Their deepened partnership with Microsoft, combined with their growing suite of marketing solutions, positions them to support even more small businesses in achieving their growth objectives. Their mission remains centered on bringing sophisticated marketing technology within reach of local businesses across the country.
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