When you are working on the digital marketing of your website, a lot of the work you will need to do first is getting your onsite correct and healthy in the eyes of the search engines. However, once you have done this, you will need to begin an ongoing link building campaign to help increase your visibility and boost your website in the search results. You will need to ensure that you build quality links that will give you traction and avoid lower quality links that may be classed as spam. Below are some tips to help you do this task and ensure the success of your digital marketing campaign.
Starting An Outreach Campaign
If you want to try and procure your backlinks yourself, rather than using a blogger outreach services company such as Digivark, you will need to be patient. Blogger outreach is time-consuming and will take a lot of effort to source the best quality links. It is an idea to at least have ideas for quality articles to write before you start your outreach process, so you have something to show the website owners to gauge whether the content will be suitable for their website. However, before doing that, you will need to find quality websites that accept guest posts.
Finding Quality Websites
There are some excellent tools that you can use to help you with your search for quality websites to post your content. An excellent tool you can consider getting is ScrapeBox, which you can use to scrape websites from the internet that you can use for link building. You can use this tool in many ways, and you will need to configure it to find what you want, and there are many ways you can tweak the configuration. You can get more information on using this tool by clicking here, and once you have a list of potential websites, you will need to contact them.
Prioritise The Websites On Your List
You will want to prioritise the websites on your list and contact the ones you want most first. You will want to look at various metrics, including:
- Link Distribution Ratio
- Percentage of Exact Match Anchor Text
- Citation Flow (CF)
- Trust Flow (TF)
- Domain Authority (DA)
- Page Authority (PA)
- Total Number of C-class Ips
- Total Unique Linking Domains
Once you have prioritised your list, you will want to start contacting the websites to explore the possibility of posting your content on their website. You will want to use a template to contact each website, making it a much easier process, although you will need to personalise each email. It can take some time before you get a response, and you will need to keep plugging away to build a pipeline of websites that will accept your content.
Some websites may ask for a payment to place your content, and you will need to decide whether you want to do this. Google looks down on paying for links, and it can get your website penalised if found out, so it is a roll of the dice if you are paying to place your content. It will often take a couple of months to get the ball rolling with your outreach process, and it needs to be an ongoing task. If you struggle to devote enough time to this task, it may be an idea to partner with a quality company that offers blogger outreach services to help with your link building instead.
Comments are closed.