Holidays are an amazing time to send seasonal email campaigns to your subscribers. Marketers usually send Newsletters throughout the year and some occasional Promo Emails to increase conversions using Product Launches, Back in Stock, Special Sale Days and Holidays to promote their business and products.
The best time of the year is already here and it’s time to take advantage of it and connect with your clients. Whether you are working with an Ecommerce Email Marketing Agency or doing it on your own you’ll want to keep reading these useful tips we’ve gathered to increase your revenue.
Christmas Email Marketing Campaigns
There are different types of emails that you can send during this season, you might want to promote your sales in honor of the holidays throughout the month. You can also include some email newsletters with seasonal relevant content for your readers to enjoy. A simple straightforward email to send your wishes to your subscribers without selling anything it’s also a nice idea. This type of email helps nurture your relationships and engage with your customers.
- Prepare some creative Christmas Email Subject Lines
Subject lines are as important as your email content but Christmas Email subject lines are even more important for a great Holiday email marketing and a great opportunity to get creative and add a bit of humour, have some fun or even use some classic christmas song to connect and make your subscribers feel warm and cozy.
- Personalize your Emails
There’s nothing like a Chtistmas card, even if it comes from a brand. Send one to your list with a nice Family Photo – it can also be a company photo – to get them to feel this Christmas vybe and true connection to your store.
- Show the Love
Include some lines of copy to show some love and gratitude towards your email list to thank them for being part of the community and coming along throughout the year. These kind of emails are going to make your customers feel appreciated, don’t be scared to speak with emotion.
- Send an Email Newsletter
Schedule some Christmas Newsletters with valuable content, focus on making your regular newsletter into a seasonally relevant email: helpful holiday tips, home decor ideas, christmas recipes, new year’s resolutions and anything that makes sense and that you’ll be able to connect with your products.
Last but not least, it’s never too late to clean up your Email List to improve your deliverability so take this into consideration and integrate this important step into your holiday email strategy. This is definitely going to help you revamp your performance and therefore you’ll be able to increase your campaigns segments and engage with more subscribers.
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